Advertising Standards Authority - Definition and Overview

The Advertising Standards Authority (ASA) is a British regulatory body which monitors advertising, ensuring each advert does not breach the Advertising Code, which requires accuracy and decency in advertising. It is a voluntary group with no statutory authority.

See also

• Ofcom - the British telecommunications and broadcasting regulator
• Press Complaints Commission

External link

• ASA official site (http://www.asa.org.uk)