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In the late sixties, the Araneta family started to develop a 370,000 m² property in Quezon City as an alternative commercial, recreational, and shopping node in the northern part of the metropolis. With its scores of retail shops, throngs of illegal hawkers vendors on the street selling cheap local and imported merchandise (mostly from China), and second rate movie theaters, it became a traditional business district, but on a smaller scale compared to Manila CBD. Within the center, however, residential land use is practically non-existent. But, high-density residential areas surround it. In recent years, the Cubao CBD is being redeveloped towards a more contemporary retail and recreational center that has appeal not only to the masses but also to the middle class who has purchasing power by capitalizing on the opportunity arising from the railway station of the mass transportation system (MRT) along a major thoroughfare (EDSA highway).
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