Asian fetish or asiaphilia is a slang term used in the United States to describe the situation where a non-Asian, typically but not necessarily a white man, is attracted primarily to Asians, particularly East Asians such as Japanese, Chinese, Koreans, etc.

An "Asian fetish" is generally not a fetish by the Freudian definition of the word, i.e. a situation where the object of affection is an inanimate object or a specific part of a person. However, some individuals are interested in qualities they believe to be true amongst the Asian population, such as innocence/virginity, submissive behavior, or promiscuity (although generally not all three at the same time). A distinction is sometimes made between those who are attracted to Asians for these behavioral or other, more fetishistic qualities, and individuals who find Asians physically beautiful and/or culturally interesting. Many people who are attracted to Asians for cultural factors are already attracted, in a non-sexual sense, to some aspect of Asian culture or pop culture.

Many Asians, and a number of non-Asians, consider the fetishization of Asians to be a form of objectification, and in some instances a kind of racism.

Other uses of the term

Heard majority in online forums, "Asian fetish" or "Asiaphilia," the term is up to debate.

• This term is sometimes used also towards an non-Asian, not necessarily a White man, who is married, or is an relationship with an Asian.

• If a non-Asian, not necessarily a White man, learns a language of Asian descent, he or she is thought to have an asian fetish. It is wondered if one is learning the French or Italian language, is it thought to be due to a fetish as well?

• The outmarraige of Asians, primarily Asian women, to Whites in the United States brings the question of a "White Fetish" or "Europhilia" of some sort.

• It could mean that there is a "fetish" of Blacks by non-Blacks, who wear clothes, listen to music, act in various demeanors associated with that culture of individuals.