Bachelor of Business Administration - Definition and Overview

Bachelor of Business Administration (BBA) is a bachelor degree in Business Administration. In most universities, a Bachelor of Business Administration degree is conferred upon a student after four years of full-time study (120 credit hours) in one or more areas of business. A BBA usually includes general business courses and advanced courses for specific concentrations.

Subjects of BBA include:

• Accounting
• Marketing Management
• Business Management
• Micro-economics
• Macro-economics
• Financial Management
• Communication Skills
• Business Environment
• Taxation
• Business Law
• Money and Material Management
• Management Theory
• Organizational Behavior
• Business Ethics
• Human Resource Management
• Statistics
• Logistics and Transportation
• Policy Analysis
• Management Information System