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Banner blindness is a usability phenomenon in which a website visitor completely overlooks a banner. Such a banner may either be an advertising banner from an external site, or a banner that the serving site intends to use to promote content or a navigation link.
An article at Internetworking Group ( http://www.internettg.org/newsletter/dec98/banner_blindness.html ) discusses this phenomenon in detail. Although the article is from 1998 its research methodology and conclusions seem to be sound.
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