Braun Braun

Braun - Definition

Braun is an electronics appliance company started in 1921 by Max Braun in Frankfurt am Main. Braun is a wholly-owned subsidiary of the Gillette Company.

History

Engineer Max Braun established a small engineering shop in Frankfurt am Main in 1921. In 1923 he began producing components for radio sets. In 1928 the company had grown to such an extent, partly due to the use of certain plastic materials, that it moves to new premises on Idsteiner Strasse in Frankfurt.

Eight years after he started his shop, Max Braun begins to manufacture entire radio sets in 1929. Soon after, Braun becomes one of Germany's leading radio manufacturers. This development continues with the launch of one of the first combined radio and record players in 1932.

In 1935 the Braun brand is born, and the familiar logotype with the raised A takes form. At the 1937 World's Fair in Paris, Max Braun receieves the award For special achievements in phonography. Three years later, the company has more than 1000 employees.

1950 marks the start for the product that Braun is most known for today: the electrical shaver. The S 50 is the first electrical shaver from Braun and features an oscillating cutter block with a very thin, yet very stable steel-foil mounted above it. This principle is still used in Braun's shavers of today.

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