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The Alma Awards or American Latino Media Arts Awards are distinctions awarded to Latino performers (actors, directors and musicians) who promote positive portrayals of Hispanics. Its name comes form the Spanish name Alma which means Spirit, Soul.
Created in 1995 by the NCLR, it takes over from the previous Bravo Awards. It's part of NCLR's strategy to restore the negative stereotyping of Latinos in US entertainment. The awards are give during an annual ceremony held in June.
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