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Consumers Research - Definition and Overview |
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Consumers Research is a non-profit organization established in 1927 by Stuart Chase (1888-1985) and Frederick J. Schlink (1891-1995), after the success of their book Your Money's Worth: A study in the waste of the Consumer's Dollar galvanized interest in testing products on behalf of consumers. It publishes a magazine of the same name.
In 1936 Arthur Kallet and others seeking a more aggressive stance broke with Consumers' Research to found Consumers Union and its magazine Consumer Reports.
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Example Usage of Consumers |
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fcatoday: Consumers Welcome All-Day Breakfast Options, Finds Technomic ... http://ow.ly/166ZLR |
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imrananwar: #Consumers ALERT! The ultra, ultra Slim-Fast? Massive product recall - http://bit.ly/5BhSxi |
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amoon66: Consumers are more discerning, critical & design-centric than ever. Brands must be as well – or face irrelev (cont) http://tl.gd/15rvg |
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