Corporate identity - Definition and Overview

A corporate identity is the physical manifestation of the brand. In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

See also: marketing, brand, brand equity, product management, brand management, corporate logo

External links

• Corporate Identity Documentation (English) (http://www.cidoc.net/)
• A Website about Corporate Identity (English) (http://users.ncrvnet.nl/mstol/)
• Corporate Identity Portal - (German/English) (http://www.ci-portal.de/)
• Brandchannel - Online exchange about branding (English) (http://www.brandchannel.com/)