Country Style - Definition and Overview

Country Style, formerly Country Style Donuts, is a chain of coffee shops in Ontario, serving donuts, soups, sandwiches, and coffee.

As of January 2005, there were 120 "traditional" locations in Ontario. There are also many "non-traditional" locations embedded in other stores such as gas stations and movie theatres. Over 70% of customer purchases in 2001 were coffee.

Dozens of major prizes and millions of Country Style food prizes are available to be won each year with the "Every Coffee Wins" promotion. Similar to Tim Hortons' "R-R-Roll Up the R-R-Rim to Win" promotion, you play by unrolling the rim of the coffee cup to possibly reveal a prize voucher.

History

In mid-1990s, the Country Style logo changed to use a font similar to Palatino instead of its former handwriting font.

Country Style has been in business for over 40 years. By 2001, Country Style had been forced to close a quarter of its stores due to decreasing market share. It currently ranks second behind Tim Hortons.

External link

• Country Style home page (http://www.countrystyle.com)