Cracker Jack is a brand of snack consisting of caramel-coated popcorn and peanuts. It was developed in 1896. In 1912, prizes were included in Cracker Jack boxes for the first time; this has become a signature feature of the product.
Since 1918, its mascots have been cartoon characters Sailor Jack and his dog, Bingo. They both appear on the packaging, and have appeared in the product's television commercials.
The Cracker Jack Company was purchased in 1964 by Borden, Inc. In 1997, Borden sold the product to Frito-Lay.
