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David MacKenzie Ogilvy (June 23, 1911–July 21, 1999) has been often called 'The Father of Advertising'. He was known for a career of expanding the bounds of both creativity and morality. Many of his ads showed nudity. One of his most creative campaigns was a serious of three ads in 1981. The first ad showed a beautiful woman in a bathing suit and the caption said "On September 2, I will take off my top". On September 2 a second ad showed the same woman wearing only the thong from her bathing suit and the caption said "On September 4, I will take off the bottom". By September 4th the buzz was intense. Every man was eager to see if she would keep her promise. She did. (If you wish to see the three ads they are in (Ogilvy, D 1983 : page 26 - 27.) Ogilvy has been the bane of several puritanical cultures including Iran, Saudi Arabia, and the United States.
Timeline
The Early Years (1911–1938)
At Gallup (1938–1948)
In 1938 Ogilvy came to America and joined Gallup.
The O&M Years (1965–1973)
He retired in 1973.
Life with WPP and afterwards (1989–1999)
In 1989 The Ogilvy Group was bought by WPP, a British holding company, for US$864 million. The purchase made WPP, which also owned the advertising agency J.Walter Thompson and a number of other companies, the largest marketing communications firm in the world. Ogilvy served as WPP's non-executive chairman for three years.
External links
References
- Ogilvy, D. (1983), Ogilvy on Advertising, John Wiley and Sons, Toronto, 1983 (and Pan Books, London, 1983).
- Ogilvy, D. (1985), Confessions of an Advertising Man, Atheneum, Revised edition, 1988, ISBN 0689708009
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