In 2004, the broadcasting company, KRO (Publieke Omroep) conducted a vote to discover the greatest Dutchmen/Dutchwomen of all time (De Grootste Nederlander). The series is based on BBC's 100 Greatest Britons. During the series, it included individual programmes on the top ten, with viewers having further opportunities to vote after each programme.
The assassinated politician Pim Fortuyn was announced as the winner in a live television broadcast on November 15, 2004, two weeks after Theo van Gogh was brutally murdered in Amsterdam. This was said to be an "embarrassing" choice by several journalists and historians. The amount of calls was so large that not all could be counted before the end of the show; later it was announced that if all calls had counted, William of Orange would have won.