Diversity Marketing is a marketing paradigm which sees marketing (and especially marketing communications ) as essentially a communication effort with diverse publics.
On of the leading advocates of Diversity Marketing is the British academic Stephan Dahl. According to him the main focus of marketing today should be to create effective communication methods and a communication mix appropriate to each of the diverse groups active in the market today.
Bibliography
Dahl, Stephan: Diversity Marketing, Thomson, 2002
Example Usage of Diversity
ItsMeLMG: RT @MissYazmeen: #TUBullSh!t Diversity is only in numbers because nobody talks 2anyone outside their race....damn shame
marianencinas: "Straight or curly?" My hair's been asking. I don't know either. Next week we'll try frizzy. Come on, there is beauty in Diversity. :]
MissYazmeen: #TUBullSh!t Diversity is only in numbers because nobody talks 2anyone outside their race....damn shame
