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Division of Brand - Definition and Overview |
| Related Words: Rn, Seabees, Aberration, Abstraction, Addition, Adjunct, Affiliate, Affiliation, Airspace, Alien, Alienation, Allotment, Alteration, Anacrusis, Analysis |
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The Division of Brand is an Australian Electoral Division located south of Perth, Western Australia and including the towns of Mandurah and Rockingham. The division is named after Sir David Brand, Premier of Western Australia from 1959-1971.
Proclaimed in 1984, Brand has been held by the Australian Labor Party throughout its existence, although it has become more marginal in recent elections. In 1996, federal opposition leader Kim Beazley moved from the Division of Swan to Brand as Brand was considered a safer Labor seat. In reaction, the 1996 election saw ten candidates nominate for Brand, including a representative of Australians Against Further Immigration (AAFI). With many of the candidates directing their preferences away from Labor, Beazley won the seat with a majority of less than 0.2%.
The 1998 federal elections treated Beazley better, as although twelve candidates nominated for Brand, Beazley enjoyed a swing to him of 7.6%.
The best result by a minor party was 11.9% by One Nation in 1998.
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