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Whatchamacallit is used as a word for something unnamed or whose name has been forgotten, originated by the phrase "What you may call it". Similar words are doodad and dooberry.
Whatchamacallit is also the name of a candy bar made by Hershey Foods Corporation. Introduced in 1978, it is a peanut-flavored crisp with a layer of caramel and a chocolate coating.
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