The Doug Jones Average is a concept created by author Jim Hightower. He believes that in order to check the true health of the American economy, you should not look at the Dow Jones Industrial Average (i.e. the wealth of America's biggest corporations), but you should check up on how Doug Jones down the street (i.e. the American working class and below) is doing. If Doug Jones is on welfare payment and he cannot feed his five kids and the spouse and he is three weeks behind on practically every bill, the Doug Jones average is "down". If Doug Jones just got a raise, bills are paid on demand, and Doug and his family are looking into owning a nice but not too expensive house, the Doug Jones average is "up".