Duracell Duracell

Duracell - Definition and Overview

A pair of Duracell AAA batteries.
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A pair of Duracell AAA batteries.

Duracell is a leading alkaline batteries manufacturer. Duracell introduced many battery formats, including AA in 1960 and AAA in 1962. It merged with Gillette in 1996 and its main competitor is Energizer.

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