EasyGroup - Definition and Overview

The title given to this article is incorrect due to technical limitations. The correct title is easyGroup.

The easyGroup, founded in 1998, is the holding company controlling the “easy” ventures; it is privately owned by Stelios Haji-Ioannou.

Many of the companies follow the “easy” format of taking away the frills in something to make it cheaper overall, plus using the yield management system of supply and demand. In the last few years the company has started to franchise the businesses to expanded and cut down costs. It is based in the Rotunda in Camden Town, London, United Kingdom.

History

It started with his no frills airline easyJet in March 1995 then later his set-up the internet café chain, easyEverything (now easyInternetcafé). In April 2000 the company set-up the car rental company, easyRentacar (now easyCar) and, later, internet shopping comparison site, easyValue. In 21st August 2001, the credit card company, easyMoney was set up and on the 23rd May 2003, his cinema company, easyCinema at the Point cinema in Milton Keynes. To counter the bus company, Megabus, the company started easyBus on the 30th July 2004. On the 9th December 2004, the men's toiletries range easy4men was lauched together with Boots. easyJobs, a partnership with Monster.com, began operation on 11th December 2004. On the 17th December 2004, the company lanuched easyPizza, a yield management pizza delivery company. This was followed quickly by easyMusic, in conjuction with Wippit, on 22 December 2004, with copyrighted music downloads offered from 25p, although minimum transaction value is £1 and there are charges for using credit cards and SMS payment methods.

easy Companies

• easyJet – no frills airline
• easyInternetcafé – internet cafés (formerly known as easyEverything)
• easyCar – no frills car rental
• easyValue – Internet shopping comparison
• easyMoney – credit cards
• easyCinema – no frills cinemas
• easyBus – no frills bus company
• easy4men – a men's toiletries range
• easyJobs – an employment search engine
• easyPizza – a yield management pizza delivery company.
• easyMusic – an Internet music website with a mixture of well known and unsigned bands

In the pipeline

• easyCruise – a no frills cruise line (planned to test in March 2005, then later start sailing in Summer 2005). The itinerary is Monday – Nice, Tuesday – Genoa, Wednesday – Portofino, Thursday – Imperia, Friday - Monte Carlo, Saturday – Cannes, Sunday - St Tropez. The cost will be from £29.50 per person, per night.
• easyTelecom – a fixed telephone provider
• easyMobile – an internet, no frills mobile phone service (planned to start in March 2005)
• easyHotel – a no frills hotel (in progress, possibly in mid 2005) and hotel booking service (running). The easyHotel is at 14 Lexham Gardens, Kensington, London W8 5JE.
• easyCinema DVD rental - a pay-as-you-go online DVD rental

External Links

easyGroup's website (http://www.easy.com)