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"Fried chicken" fast food restaurants are a common sight in urban parts of the UK.
The typical fried chicken restaurant is an individually owned business or part of a small chain and serves American-style fried chicken, emulating the well known brand KFC.
The service is aimed at the late night and after-clubbing snacking market, and this type of restaurant normally has the longest opening hours. Many fried chicken restaurants also serve pizza, kebab, tandoori, or fish and chips. Fried chicken outlets in the UK suffer from a bad reputation as they are normally located in deprived areas and
associated by many with food poisoning and the sale of illegal meat. The fried chicken market is saturated with a huge variety of brands. Shop signs and brands of fried chicken restaurants are typically designed according to at least 2 of these 3 rules:
a) A red, white, and blue colour scheme b) A drawing or cartoon of a chicken
c) Reference to a southern US state or any other symbol of America, including the phrase "fried chicken".
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