Gateway is a phrase used by webmasters and search engine optimizers to describe a webpage designed to attract visitors and search engines to a particular website. A typical gateway page is small, simple and highly optimized. Its primary goal is to attract visitors searching for relevant key words or phrases, and provide hyperlinks to pages within the website.
Gateway is also a technical term for the software interface between a web-based shopping cart (or order form) and a merchant account (See also electronic commerce).
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