Geico Geico

Geico - Definition and Overview

Geico logo

GEICO is a personal lines car insurance company in the United States. GEICO stands for Government Employees Insurance COmpany. Their mascot is a gecko. The gecko usually has a British accent. Many people have voiced the gecko over the past few years, including Richard Steven Horvitz. It is a wholly-owned subsidiary of Berkshire Hathaway.

Geico is perhaps best known for their endless campaign of television commercials, some featuring the gecko, others showing various people advertising for Geico in allegedly ludicrous ways. The ending tagline is "Geico, 15 minutes could save you 15% or more on car insurance." The other tagline is "Geico, the sensible alternative."

External links

  • GEICO (http://www.geico.com/)
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