Gerd_Gigerenzer Gerd_Gigerenzer

Gerd Gigerenzer - Definition and Overview

Gerd Gigerenzer (b. September 3 1947) is a German psychologist who has studied the use of bounded rationality and heuristics in decision making, especially in medicine. A critic of the work of Daniel Kahneman and Amos Tversky, he focuses on how heuristics can be used to make optimal decisions rather than their production of cognitive biases.

With Daniel Goldstein he first theorized the recognition heuristic.

He has authored several books intended for a lay audience on the subject of heuristics and decision-making, including Bounded rationality: The adaptive toolbox (2001) and Simple heuristics that make us smart (1999).

External links

Example Usage of Gigerenzer
nick_silva: G Gigerenzer 'To understand what goes on inside our minds, we must look outside of them. To know what goes on outside, we must look inside.'
ventan: @seraphiel10 i highly recommend you do bruce hood's before gerd Gigerenzer. Gigerenzer is almost a textbook for the first half.
melstarrs: @ecominimalnick i liked freakonomics but only as genre was new to me at the time - not best in class. Gigerenzer and Bazerman worth reading.
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