Glocalization - Definition and Overview

Glocalization, a neologism formed from globalization and localization, first coined by the British sociologist Roland Robertson, has the following meanings:

The creation of products or services intended for the global market, but customized to suit the local culture.
Using electronic communications technologies, such as the Internet, to provide local services on a global (or potentially global) basis. Craigslist and Meetup are examples of web applications that have glocalized their approach.

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Example Usage of Glocalization
	Rishi_001: Although Glocalization is the norm to penetrate major markets, in Pharma, on most issues, Globalization should be the norm.
	cdtmercado: @bloodandgutsy Just read it :) The idea of Glocalization's very interesting especially that every possible barrier now broken by technology.
	SORAVJAIN: @nishwanth Glocalization: when a global company enter the local market with customized products for the local market.

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Glocalization - Definition and Overview

Example Usage of Glocalization