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Gravitas is a word that conveys a sense of substance or depth to an individual's personality. It was popularized by news reporters in the summer of 2000, who described the Republican party candidate, George W. Bush, as not having any, and Al Gore, the Democratic party candidate, as having too much. After a month of heavy usage, the use of the word steadily dropped and disappeared. It is still used occasionally, mostly in biographical writing, and actually began to gain in popularity during the 2004 presidential campaign.
Gravitas is one of the many virtues that, in Roman times, men were expected to possess, and in a Roman context it conveyed a sense of seriousness and duty.
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