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Paul Grice, the philosopher, proposed four conversational maxims that arise from the pragmatics of natural language. These maxims are:
Maxim of Quality:
- TRUTH
- Do not say what you believe to be false.
- Do not say that for which you lack adequate evidence.
Maxim of Quantity:
- INFORMATION
- Make your contribution as informative as is required for the current purposes of the exchange.
- Do not make your contribution more informative than is required.
Maxim of Relation:
- RELEVANCE
- Be relevant.
Maxim of Manner:
- CLARITY
- Avoid obscurity of expression.
- Avoid ambiguity.
- Be brief (avoid unnecessary prolixity).
- Be orderly.
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