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Halo effect - Definition and Overview |
| Related Words: Actually, Administer, Aftermath, Aim, Ambition, Amperage, Angle, Animus, Artifact, Ascendancy, Aspect, Aspiration, Author, Authority, Bear |
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The halo effect occurs when a person's positive or negative traits seem to "spill over" from one area of their personality to another in others' perceptions of them.
When soldiers were asked to rate their commanding officers in an early psychology experiment conducted by Edward L. Thorndike, he found high cross-correlation between all positive and all negative traits. People seem to rarely think of each other in mixed terms; instead we seem to see them as universally roughly good or roughly bad across all categories of measurement. Solomon Asch also performed research in this area.
A common example of the halo effect is when a person is assumed to be smart or nerdy because they are wearing spectacles.
See also
References
- Asch, S. E. (1946). "Forming impressions of personality." Journal of Abnormal and Social Psychology 41, 258-290
- Thorndike, E. L. (1920). "A Constant Error on Psychological Rating." Journal of Applied Psychology, vol. IV, 25-29
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Example Usage of effect |
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paulstamp: paulstamp
nice AS3 bitmap magnifying effect uising displacementMapFilter http://bit.ly/86nouJ http://bit.ly/7XeNP0 |
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insurancefinwis: Credit: When Buying Auto Insurance, Why Do They Do A Credit Check?: Why does your credit effect your ins.. http://bit.ly/4QeMzP |
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NameInWhite: I had an AWESOME meal! Sooo much food consumed. The itus has taken effect. I just want to sleep, but there's so many people to see! |
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