|
After the longest stretch of their career without releasing any new music, the Spice Girls returned after a two year break from the musical spotlight with the Rodney-Jerkins inspired Holler. Eschewing the fluffy, sparkling pop of their earlier work for harder R&B tones and grittier beats, Holler is the logical continuation of their work on the Spiceworld album.
In the United Kingdom, the track was released as a double-A-side, along with the ballad, Let Love Lead The Way, and soon became their ninth chart topper (Only Madonna, Westlife, Cliff Richard, The Beatles, and Elvis Presley have had more number-one singles).
Despite its American ethos, the track was not released in the US, seriously affecting the sales of the group's third LP, Forever. With no lead single, the album flopped on the Billboard 200, peaking at an unimpressive number. Holler did garner limited US radio airplay however, and even made a dent on MTV's TRL chart, climbing to number 8.
The video saw the girls' taking on the roles of a different element. Since we last heard from them, the Spice Girls have hired new producers and writers, hoping to adopt an R&B edge with harder beats and a grittier sound. Gone are the cuddly wannabes of yesteryear, replaced by thinner, tougher glamazons of the new millennium.
|
