Individual_branding Individual_branding

Individual branding - Definition and Overview
Related Words: Absolute, An, Article, Atomic, Being, Body, Cat, Character, Characteristic, Concrete, Creature, Customer, Defined, Demonstrative

Individual branding is the marketing strategy of giving each product in a product portfolio its own unique brand name. This is contrasted with family branding in which the products in a product line are given the same brand name. The advantage of individual branding is that each product has an image and identity that is unique. This facilitates the positioning process.

see also marketing, brand, advertising, target market, brand management

Example Usage of Individual
mrrory: That pissed me off and the featured Individual looked fat.
Code_Scripts: #scripts Delete Plurks by Peteris Krumins: Adds a button to delete plurks on Individual plurk page. http://buzzup.com/j81y
TracyLSwartz: "Family is a collective expression of Individual perspectives--a living work of art." ~Wes Fessler
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