Industry or market research - Definition and Overview

Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:

• Macroenvironment
  • economy
  • government
  • legal
  • technology
  • ecological
  • sociocultural
• Market Analysis and Competitor analysis
  • market definition
  • market size
  • market segmentation
  • industry structure and strategic groupings
  • Porter 5 forces analysis
  • supply chain
  • competition and market share
  • competitors' strengths and weaknesses
  • market trends
• Consumer Analysis or Marketing research
  • nature of the buying decision
  • participants
  • demographics
  • psychographics
  • buyer motivation and expectations
  • loyalty segments

see also: marketing, marketing research, marketing management

List of Marketing Topics	List of Management Topics
List of Economics Topics	List of Accounting Topics
List of Finance Topics	List of Economists