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Jesse James Garrett is an information architect and founder of Adaptive Path, an information architecture and user experience firm. His work is widely known among information architects, who commonly refer to him simply as jjg.
His best-known work is The Elements of User Experience, a conceptual model of user-centered design first published as a diagram in 2000 and later as a book (ISBN 0-7357-1202-6) in 2002. Although originally intended for use in web design, the Elements model has since been adopted in other fields such as software development and industrial design.
He also created the first standardized notation for information architecture, known as the Visual Vocabulary.
Garrett's other works of note include ia/recon, an influential essay on the evolution of the information architecture field, and The Nine Pillars of Successful Web Teams, a conceptual model similar to Elements for team structures and processes.
Garrett is also known for being one of the earliest bloggers, and playing an active role in the early formation of the weblog community.
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