Jingle - Definition and Overview

A jingle is a memorable advertising slogan set to an engaging melody, mainly broadcast on radio. Jingles are memes constructed to lodge in one's memory and people often nostalgically remember them decades after the product has ceased to exist. The golden age of jingles was during the US 1950s economic boom.

Famous examples of jingles are:

• Coca-Cola's 1970s "I'd like to give the world a coke ..."
• Toyota's "I love what you do to me. Toyota."
• Bounty's "The Quilted, quicker-picker upper. Bounty!"