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John Robbins is the author of Diet for a New America and The Food Revolution. He is a spokesman for healthy and sustainable living, founder of EarthSave, and chairman of Youth for Environmental Sanity (YES). While he was an heir to the Baskin-Robbins company, Robbins gave it up to pursue ethical and environmental causes.
John Robbins encourages people to eat a "plant-based diet," or more specifically a vegan diet, not only for animal welfare but for human health and our environment.
The term "plant-based diet" has different meanings based on culture and region. For example, when one says that people in rural China eat a plant-based diet, the implication is that they eat rice and vegetables most of the time and eat meat very little.
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