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Josta was a carbonated beverage produced by PepsiCo from December 1995 to February 15, 1999. The flavor of Josta has been described as both spicy and fruity. It was marketed as an exotic high-energy drink with high amounts of guarana and caffeine. It had developed a large following comprised of teenagers and people in their early 20s. Pepsi pulled the drink out of production due to lower than expected sales in early 1999 and as a result, a "Save Josta" (http://www.savejosta.com) campaign and a petitionhas (http://www.petitiononline.com/Josta/petition.html) been launched by fans of the drink.
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