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In professional wrestling, juicing or "color" is the slang term for bleeding. Contrary to popular perception, most blood in pro wrestling is real, not theatrical makeup. Juicing is accomplished by use of a blade and is generally self-inflicited in a subtle way which will allow the marks in the crowd to think that it was inflcited from a blow by the opponent. "Juicing" which occurs outside the angle is said to be juicing hardway, and may be the result of a shoot.
See also: professional wrestling slang
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