 Assorted Juicy Fruit packaging Juicy Fruit is a flavor of chewing gum made by Wrigley's. Introduced in the United States in 1893, Juicy Fruit almost immediately became one of the best-selling brands in the country, and remains so today. It has had seven different packaging designs as of 2004; many older packages are considered collectors items in a niche market.
The flavor was taken off the civilian market temporarily during World War II because of shortages in the necessary ingredients to make it; additionally, demand for gum to be included in C-rations made sufficient production impossible. The gum was re-introduced to the general public in 1946.
Each three-gram stick contains ten calories (42 kilojoules).
Which "fruit" serves as the flavor of Juicy Fruit has been deliberately made vague by Wrigley's. Recently the company has capitalized on this in a campaign selling gum with flavors named "Strappleberry," "Grapermelon" etc. under the Juicy Fruit brand. Wrigley's apparently told Imponderables that banana is one crucial flavor among many others.
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