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Justin King is CEO of J Sainsbury plc, parent company of the UK supermarket chain Sainsbury's.
King joined the company on March 29 2004 and is seen as the company's last chance to win back market share from its rivals and remain independent - the previous CEO, Sir Peter Davis, failed to halt the supermarket's slide in market position despite a £2Bn investment in infrastructure.
King was previously Director of Food at Marks and Spencer and has held senior positions at ASDA. King was involved in the introduction of Haagen Dazs ice cream to the UK and has worked for Pepsi-Cola International and Mars.
While it is too early to judge his performance at J Sainsbury, some significant decisions have been made since his arrival - including the departure of several executives.
Prior to his arrival is was rumoured that King has several changes planned for the group - including its involvement in the Nectar loyalty project and its logo and slogan "Making life taste better." One thing he has not changed is the company's association with the celebrity chef Jamie Oliver who signed a £1.2m deal in early May 2004.
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