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The Keebler Company is the second-largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks and has been the leading supplier of baked goods to the Girl Scouts for their annual cookie drives. Keebler has marketed its brands such as Cheez-Its, Chips Deluxe, Club Crackers, Famous Amos Cookies, Fudge Shoppe Cookies, Sunshine Cookies, Town House Crackers, and Zesta Crackers, among others, with their trademark, the "Uncommonly Good" slogan and their claim that the products are made in magic ovens inside a hollow tree by chief elf, Ernie Keebler, and his Keebler Elves. In 2001, The Keebler Company was acquired by the Kellogg Company (the world's leading cereal producer).
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