For other things with Kellogg in the name, see Kellogg (disambiguation).

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The Kellogg Company (NYSE: K (http://www.nyse.com/about/listed/lcddata.html?ticker=K)) (often referred to as simply Kellogg or Kellogg's) is a multinational producer of breakfast foods, cookies and crackers, with corporate headquarters in Battle Creek, Michigan. Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922.

The company owns the Kellogg's, Keebler, Morningstar Farms, and Kashi divisions or subsidiaries. It also owns the Natural Touch, Cheez-It, Murray, Austin, Famous Amos, Carr's, and Plantation brands.

On January 24, 2005, the former CEO (since April 1999) and chairman of the board of directors (since since April 2000), Carlos Gutierrez became U.S. Secretary of Commerce in the second term of President George W. Bush. Kellogg's board of directors named James M. Jenness as chairman and CEO to replace Gutierrez.

Contents

1 Brands 1.1 Cereal brands 2 Mascots 3 External link

Brands

A partial list of products produced by Kellogg's or subsidiaries:

• All-Bran
• Cheez-It crackers
• CoCo Pops
• Club crackers
• Eggo waffles
• Famous Amos cookies
• Froot Loops
• Frosties
• Kashi brand health foods
• Keebler cookies
• Kellogg's Corn Flakes
• Kellogg's Frosted Flakes
• Morningstar Farms vegetarian foods
• Natural Touch vegetarian foods
• Nutri-Grain Cereal bars
• Pop-Tarts (their most popular brand)
• Rice Krispies
• Sunshine crackers
• Screaming Fruit
• Special K

Cereal brands

• All-Bran brand: All-Bran Original, All-Bran Bran Buds, All-Bran Extra Fiber
• Apple Jacks brand: Apple Jacks
• Corn Pops brand: Corn Pops
• Crispix brand: Crispix, Cinnamon Crunch Crispix
• Disney brand: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs
• Froot Loops brand: Froot Loops, Froot Loops 1/3 Less Sugar, Marshmallow Froot Loops
• Fruit Harvest brand: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
• Honey Smacks brand: Honey Smacks
• Just Right brand: Just Right Fruit & Nut
• Kellogg's Corn Flakes brand: Kellogg's Corn Flakes, Kellogg's Corn Flakes with Real Bananas, Honey Crunch Corn Flakes (sold as "Honey Nut Corn Flakes" in Canada and as "Crunchy Nut Cornflakes" in the UK and Australia)
• Kellogg's Frosted Flakes brand: Kellogg's Frosted Flakes, Kellogg's Frosted Flakes 1/3 Less Sugar, Tony's Cinnamon Krunchers
• Kellogg's Smorz
• Low-Fat Granola brand: Low-Fat Granola, Low-Fat Granola with Raisins
• Mini-Wheats brand: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry
• Mueslix brand: Mueslix with Raisins, Dates & Almonds
• Oat Bran brand: Cracklin' Oat Bran, Complete Oat Bran Flakes
• Product 19
• Raisin Bran brand: Raisin Bran, Raisin Bran Crunch
• Rice Krispies brand: Rice Krispies, Rice Krispies Treats, Frosted Rice Krispies, Cocoa Rice Krispies
• Scooby-Doo brand: Cinnamon Marshmallow Scooby-Doo! Cereal
• Smart Start brand: Smart Start, Smart Start Soy Protein Cereal
• Special K brand: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond
• Spider-man brand: Spider-man Spidey-Berry
• SpongeBob SquarePants brand: SpongeBob SquarePants Cereal
• Wheat Bran brand: Complete Wheat Bran Flakes

Mascots

Licensed brands have been omitted since the corresponding mascots would be obvious (e.g. Spider-man is the mascot for Spider-man Spidey-Berry).

• Frosted Flakes cereal: Tony the Tiger
• Froot Loops cereal: Toucan Sam
• Rice Krispies cereal: Snap, Crackle, and Pop

External link

• Kellogg Company (http://www.kelloggcompany.com/)

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