Limited Brands - Definition and Overview

Limited Brands (NYSE: LTD (http://www.nyse.com/about/listed/lcddata.html?ticker=LTD)) (formerly known as The Limited, Inc.) is a company founded in 1963 by Leslie H. Wexner (current chairman and CEO) in Columbus, Ohio, where its corporate headquarters is also currently located. Limited Brands is listed on the NYSE as LTD.

Limited Brands does not franchise, but directly owns and operates more than 4,000 stores in the United States for seven retail brands. These are among the most well known and popular for relatively upscale American shoppers: the eponymous Limited, Victoria's Secret, Bath & Body Works, Express, White Barn Candle Co., Aura Science, and Henri Bendel. Of those, Victoria's Secret is the largest, with sales over $2.4 billion.

Limited Brands also owned:

• The Limited Too, spun off in 1999.
• Abercrombie and Fitch, spun off in 1998.
• Structure, before combining it with Express (as ExpressMen) in early 2001.
• Lane Bryant until selling it in 2002.
• New York Lerner now operating as New York and Company

External link

• About Limited Brands - official webpage (http://www.limited.com/who/index.jsp)