| MTV3
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| Formerly Called | MTV (1957-1993), Kolmoskanava (TV3) (1986-1993)
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| Launched: | 13 August 1957
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| Audience Share (in 2003) : | 38.1%
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| Owned By: | Alma Media Oy
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| Web Address: | www.mtv3.fi
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| Availability
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| Terrestrial Analogue: | Usually Channel 3
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| Terrestrial Digital: | Channel 3
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| Satellite: | Unknown
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| Cable: | Unkonwn
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MTV3 is a Finnish commercial television station. It is the most watched television channel in Finland. MTV3 is owned by Alma Media. The name MTV3 comes from the words "Mainos-TV 3", which means "Commercial television". Number 3 because when MTV3 started airing it was the third nation-wide television channel. The symbol of the channel is an owl that lated changed in 2003 to an owl's eye. It also owns the television channels Subtv and Urheilukanava.
History
MTV3 started on the 13 August 1957, and thus become the third-oldest, private, commercial television station in Europe. It started as just plain MTV as bits of programmes in a channel broadcast. MTV started to have a proper channel when in 1986, Kolmoskanava (TV3) was born as joint venture between YLE, MTV, and Nokia. MTV3 was born in 1993 when MTV took over shares of TV3 from Nokia and YLE.
Programmes
Much of the output of MTV3 is a mixture of Finnish-versions of popular programmes and of British and American imports such as:
External Links
MTV3 (http://www.mtv3.fi)
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