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Matamata is a rural Waikato town in New Zealand with a total population of around 12,000 (6,000 in rural areas, 6,000 in the township). It is located near the base of the Kaimai Ranges, and is a thriving farming area known for bloodstock. It is the seat of the Matamata-Piako District Council, taking in the surrounding rural areas as well as Morrinsville and Te Aroha.
Matamata gained some attention when it was disclosed that a nearby farm was acting as the location for the Hobbiton set in Peter Jackson's film trilogy of The Lord of the Rings. A "Welcome to Hobbiton" sign has been placed on the main road.
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