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McDonaldization is the process by which a society takes on the characteristics of a fast-food restaurant.
The term was coined by George Ritzer, who wrote the book The McDonaldization of Society.
McDonaldization is an extension of rationalization, or moving from traditional to rational modes of thought, and scientific management.
Ritzer highlighted four primary components of McDonaldization:
- Efficiency - the optimal method for accomplishing a task
- Calculability - objective should be quantifiable (i.e. sales) rather than subjective (i.e. taste)
- Predictability - standardized and uniform services
- Control - standardized and uniform employees
See also
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