|
Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds, including Hi-C and Fruitopia.
Minute Maid was the first company to publically market orange juice concentrate, allowing it to be distributed nation-wide and to be served year-round.
The Minute Maid company is now owned by Coca-Cola, and is the world's largest marketer of fruit juices and drinks. It is headquartered in Houston, Texas, and employs 2,200 people.
The Houston Astros baseball team is housed in Minute Maid Park, named in 2002.
History
The National Research Corporation (NRC) of Boston, MA developed a method of concentrating orange juice into a powder using a "high-vacuum process" in 1945. The US Army had a need for 500,000 pounds for the war, so the NRC created a new branch, the Florida Food Corporation. Led by John M. Fox, the company won the government contract for $750,000.
The war ended and the contract was canceled before the factory could be built, but with investment, the company moved forward with a commercial product.
Rather than selling powder to the public market, the company decided to create frozen orange juice concentrate. A Boston marketing firm came up with the name Minute Maid, like Minutemen, implying the juice was quick and easy to prepare.
With limited funds for advertising, Fox himself went door to door giving free samples, until demand skyrocketed.
The ability to purchase fresh-tasting orange juice at any time of year, far from where oranges are grown, proved popular, and led to the company's national success.
The Minute Maid company was purchased by Coca-Cola in 1960.
In 1973, the company released the first ready-to-drink, chilled orange juice product in the United States.
Products
- Minute Maid Premium Orange Juice
- Original
- Original Plus Calcium
- Country Style
- Extra Vitamin C and E plus Zinc
- Kids+
- Heartwise
- Home Squeezed Style
- Home Squeezed Style with Calcium
- Pulp Free
- Low Acid
- Light
- Mintute Maid Blends
- Orange Cranberry
- Orange Passion
- Orange Strawberry Banana
- Orange Tangerine
- Minute Maid Premium Juices & Cocktails
- Apple Juice
- Grape Juice Cocktail
- Ruby Red Grapefuit Blend
- Punches and Lemonades
- Minute Maid Lemonades: Lemonade, Country Style Lemonade, Pink Lemonade, Raspberry Lemonade, Limeade, Lemonade Iced Tea
- Minute Maid Soft Frozen Lemonade
- Minuite Maid Punch: Berry Punch, Citrus Punch, Fruit Punch, Grape Punch, Tropical Punch
- Disney Hundred Acre Wood 100% Juice Beverages
- Apple Strawberry
- Apple Grape
- Apple Raspberry Peach
- Apple Cherry Banana
- Hi-C
- Fruitopia
- Bacardi Mixers
- Odwalla Beverages
- Minute Maid Coolers
- Minute Maid Lights
- Simply Orange
- Five Alive Citrus Beverages
- Bright & Early Breakfast Beverages
- Minute Maid Juice Boxes
- Minute Maid Juices to Go
- Minute Maid Frozen Fruit Bars
References
|
