Morris Motor Company - Definition

Morris Motor logo, from a UK Royal Mail van

1927 Morris Cowley

1946 Morris Ten Series M

1953 Morris Minor Series 2

1971 Morris 1000 Traveller

Morris was the name of a former English car manufacturing company.

Morris was started in 1913 when bicycle manufacturer William Morris (1877-1963) turned his attention to car manufacturing. A factory was opened in Oxford and the company's first car the "Bullnose Oxford" was introduced.

During the 1920s Morris established a reputation for producing high quality cars. By the early 1930s Morris had become Britain's biggest car manufacturer, holding a 51% share of the home market.

Throughout the 1930s and 1940s the company produced mainly simple but reliable family cars. The most famous Morris car was the Morris Minor introduced in 1948. The Morris Oxford of 1948 was the basis for the design of India's famous state-produced Ambassador automobile.

In the early 1950s Morris merged with its old rival Austin to form the British Motor Corporation. In 1968, the Morris brand became part of British Leyland.

The Morris brand name was used until the early 1980s on cars such as the Morris Marina. The facelifted Marina, the Morris Ital was the last Morris-badged passenger car until its demise in 1984. (The last Morris was a van based on the Austin Metro.) The Morris assembly plant in Cowley was turned over in the early 1980s for the production of Austin and Rover badged vehicles.

The rights to the Morris badge is currently owned by MG Rover, who have inherited the remains of and BMC and BL. The Cowley assembly plant is now owned by BMW, who use it to assemble the new MINI.

Models

• 1000
• 1100
• 1300
• 1800
• Cowley
• Major
• Marina
• Minor
• Oxford

See Also

• List of British companies
• MG