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Myron Cope (born January 23, 1929 in Pittsburgh, Pennsylvania), whose given name is Myron Sydney Kopelman, is a broadcast analyst for the Pittsburgh Steelers. He is known for his voice and a level of excitement rarely exhibited in the broadcast booth.
Cope was born in Pittsburgh. He graduated from Taylor Alderdice High School and the University of Pittsburgh. He was originally a journalist before becoming a broadcaster. His first job was in Erie, Pennsylvania with the Daily Times. Later, Cope would freelance, most notably for Sports Illustrated.
In the late 1960s, Cope was being heard on the radio in Pittsburgh. His unique nasal voice was noticed by the Steelers' brass. He was made a member of the Steelers' radio team in 1970. As the Steelers won the Super Bowl four times, Cope gained a measure of fame. His gold towel, called The Terrible Towel, has become a rallying tool for the black and gold.
Like other sports announcers in Pittsburgh, particulary the late Pirates announcer Bob Prince, Cope has a repertoire of unique catchphrases employed in his broadcasts. Cope often uses Yiddish expressions, especially "Feh!" and "Yoi!" (sometimes multiplied as "Double Yoi" or "Triple Yoi").
In keeping with his comic personality, a series of television commentaries on WTAE TV saw Cope calling himself "Doctor Cope" and wearing a white lab coat while pretending to examine the opposing team's strengths and weaknesses through a microscope he called "the Cope-roscope".
Cope has also created nicknames for key players. It was Cope who gave Steelers running back Jerome Bettis the highly marketable nickname of "The Bus." Cope's style was an important influence on Pittsburgh Penguins announcer Mike Lange and ESPN commentator Chris Berman.
Cope's autobiography Double Yoi was published in 2002.
Now in his 35th season, Cope continues to be heard on radio in Pittsburgh and on the internet.
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