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Nectar loyalty card - Definition and Overview |
| Related Words: Adhesion, Allegiance, Application, Attachment, Bond, Burden, Charge, Commitment, Compliance, Concentration, Conformity |
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The Nectar loyalty card is a loyalty card scheme in the United Kingdom issued by a partnership of suppliers including the supermarket chain Sainsburys, the credit card Barclaycard, the department store chain Debenhams and the petrol distributors BP. It was launched in the autumn of 2002, but immediately encountered problems when demand by customers for online registration exceeeded the capacity of the servers to service the demand.
The scheme has expanded to include Ford Motor Company, Vodafone, various energy companies, Magnet, Thresher Group, Adams Childrenswear and Winemark.
The Nectar scheme was launched by the founder of Air Miles, Keith Mills and is operated by Loyalty Management UK (LMUK).
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