Ovomaltine product in their typical orange outfit
A pack of ready-to-drink Ovomaltine
Ovomaltine is a Swiss milk product with chocolate and malt by Wander AG, a subsidiary of Novartis Consumer Goods. It is known as Ovaltine in various parts of the world.
The original product, generally targeted at children, is a powder-like substance which, when mixed with hot or cold milk, makes a sweet energy drink. It is essentially a hot chocolate powder with the addition of malt extracts. Ovomaltine has recently also been available in the form of chocolate bars and breakfast cereals. In the latter case, it is the brand name that connects the cereals with the chocolate drink.
The Ovomaltine brand is highly recognizable in Switzerland, and Wander managed to associate the brand with skiing in particular.
In October 2002, Novartis food and drinks division was bought by Associated British Foods.
See also
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Example Usage of Ovomaltine |
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laislansky: @andregferreira sorvete?*--*dividi? eu tenho o Ovomaltine*--* |
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arcpri: como sobreviverei sem Ovomaltine? |
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ichigofields: esperar mais 1h pra tomar um milk shake de Ovomaltine X_X |
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