Paul Rand - Definition and Overview

Paul Rand (born Peretz Rosenbaum, August 15, 1914 - November 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand's education included the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style.

Some of his more famous logos includes the following:

ABC

Cummins Engine

IBM

UPS

Yale

Westinghouse

NeXT

Enron

External links

• Discussion on the replacement of Rand's UPS logo (http://typographi.com/000561.php).
• Web section devoted Paul Rand's visit to the MIT Media Laboratory in 1996 (http://acg.media.mit.edu/events/rand/index.html)

Example Usage of Paul