PepsiCo - Definition and Overview

PepsiCo, Inc. (NYSE: PEP (http://www.nyse.com/about/listed/lcddata.html?ticker=PEP)) is a global snack and beverage company. The Company manufactures, markets and sells a variety of carbonated and non-carbonated beverages as well as salty, convenient, sweet and grain-based snacks, and other foods. Beside Pepsi the company manufucatures 7-Up, (outside the US through 7-Up International, Cadbury-Schweppes plc sells it in the US), Quaker Oats, Gatorade, Frito-Lay and Tropicana. Oddly enough, PepsiCo is a slightly different company from The Coca-Cola Company, it has three times as many employees, larger revenues, and a much more expensive stock price, but a smaller net profit (See comparison at Yahoo Finance (http://finance.yahoo.com/q/co?s=PEP)). The company formed for distribution and bottling is the Pepsi Bottling Group (NYSE: PBG (http://www.nyse.com/about/listed/lcddata.html?ticker=PBG)). PepsiCo is a SIC 2080 (beverage) company.

Until 1997, it also owned Kentucky Fried Chicken, Pizza Hut, and Taco Bell, but these fast-food restaurants were spun off into Tricon Global Restaurants, now Yum! Brands, Inc.

Former CEOs of Pepsi

• John Sculley
• Donald M. Kendall
• Wayne C. Calloway

Diversity

PepsiCo received a 100 percent rating on the Corporate Equality Index released by the Human Rights Campaign starting in 2004, the third year of the report.

Restaurant chains

PepsiCo owned a number of restaurant chains until it exited that business in 1997, selling some, and spinning off others into a new company Tricon Global Restaurants (now known as Yum! Brands, Inc.).

• California Pizza Kitchen (bought 1992, sold back to original founders in 1997)
• Chevys Fresh Mex (bought August 1993, sold May 1997 to J. W. Childs Equity Partners)
• D'Angelo Sandwich Shops (sold August 1997 to Papa Gino's)
• East Side Mario's (United States franchises – bought December 1993, sold early 1997 to Marie Callender's)
• Hot'n Now (bought in 1990, sold in 1997)
• Kentucky Fried Chicken (bought October 1996 from RJR Nabisco, spun off October 1997)
• Taco Bell (bought in 1978, spun off October 1997)
• Pizza Hut (bought in 1977, spun off October 1997)

List of soft drinks produced by PepsiCo

• Frappuccino (for Starbucks)
• Lipton Brisk
• Lipton Iced Tea
• Manzanita Sol (Pepsi International – found in Mexico)
• Mirinda, with flavors orange, grape, pineapple, strawberry, and grapefruit)
• Mountain Dew
  • Diet Mountain Dew
  • Caffeine Free Mountain Dew (limited areas)
  • Mountain Dew Code Red
  • Mountain Dew Diet Code Red
  • Mountain Dew Live Wire: Offered only in the summers of 2003 and 2004.
  • Mountain Dew Pitch Black: Tagged Don't Be Frightened Of The Dark, it was "with a blast of black grape".
  • Amp: Mountain Dew-related energy drink, also available in sugar free variant
• Mr. Green
• Mug Cream Soda and Diet Mug Cream Soda
• Mug Root Beer, including Diet Mug Root Beer
• Pepsi
  • Diet Pepsi
  • Diet Pepsi Vanilla
  • Pepsi Blue
  • Pepsi Max
  • Pepsi ONE
  • Pepsi Twist, Diet Pepsi Twist
  • Pepsi Vanilla
  • Pepsi EDGE, half-sugar variant
  • Wild Cherry Pepsi, including Diet Wild Cherry Pepsi
  • Pepsi Holiday Spice: Offered only during the holiday season, this limited edition flavour/blend includes nutmeg, etc.
• Slice: orange flavored, introduced 1984 as Mandarin Orange Slice
• Sierra Mist, including Diet Sierra Mist
• Starbucks DoubleShot

Juices and juice drinks

• Dole (juice): Drink to Your Health
• Dole Smoothers
• Hawaiian Punch
• SoBe
• SoBe Synergy: includes Fruit Punch, Grape, Kiwi Strawberry, Lemonade, Mango Orange
• Sunny Delight: The Power of the Sun, goes under the full name of "Sunny Delight Enriched Citrus Beverage", includes Tropical Punch Caribbean Style, Smooth California Style, and the Tangy Original Florida Style. Also available are Mango Style and Sunny D with Calcium. "Sunny D" is produced by PepsiCo for Procter & Gamble.
• Tropicana Juice Drinks

Sport nutrition and energy

• AMP
• Gatorade
• SoBe Adrenaline Rush
• SoBe No Fear

Waters

• Aquafina
• Aquafina Essentials, enhanced water, varieties include Daily C, Multi-V, Calcium+, B-Power
• Chippewa Spring Water
• Klarbrun, includes Klarbrunn Pure Drinking Water, Klarbrunn Tropikals, and Klarbrunn Sparkling Water. Klarbrun is not owned by PepsiCo, only bottled by them.

Discontinued lines

• FruitWorks: Flavors were Strawberry Melon, Peach Papaya, Tangerine Citrus, Apple Raspberry, and Pink Lemonade. Two other flavours, Passion Orange and Guava Berry, were available in Hawaii only.
• Mountain Dew varieties
  • Mountain Dew Baja Blast: Exclusive to Taco Bell.
  • Mountain Dew Blue Shock
• Pepsi varieties
  • Crystal Pepsi: colorless Pepsi, produced during the years 1992–1993
  • Pepsi Light: introduced 1975, lemon-flavored Pepsi
  • Pepsi XL: launched 1995, EXcellent Taste....50% Less Sugar Than Regular Cola
• Josta: launched 1995, "with Guarana"
• Kona: launched 1997
• Mazagran: launched 1995
• Slice: Lemon-lime flavored, introduced 1984
• Smooth Moos: launched 1995
• Storm: launched March 15, 1998, replaced by Sierra Mist.
• Matika: Run in August 2001, it was a tea/juice alternative beverage, sweetened with Cane Sugar & containing Ginseng. Dragonfruit Potion, Magic Mombin, Mythical Mango, Rising Starfruit, Skyhigh Berry

External links

• Welcome To PepsiCo (http://www.pepsico.com)
• Yahoo! – PepsiCo, Inc. Company Profile (http://biz.yahoo.com/ic/11/11166.html)